Monday, October 26, 2009

Thursday, October 15, 2009

Photoshop LAB

FINISH YOUR Photoshop ADVERTISEMENTS TODAY...
HAVE THEM POSTED BY CLASS MONDAY.

Monday, October 12, 2009

midterm workshop

Life Inc. Dispatch 09: Rushkoff on The Colbert Report

1. layer styles in photoshop..
2. work on photoshop ads / blog entries

Thursday, October 8, 2009

Videos of the Future: Midterm Assignment - (Part one)




This assignment is going to combine several topics covered recently in class.


First watch some of these future of videos from Popular Science:

http://science.discovery.com/videos/pop-sci-videos/
MIDTERM ASSIGNMENT:
DUE THUR. OCT 15th PAPER/BLOG ENTRY on the Persuaders/Merchants of Cool/Future of

2-3 pages on the techniques and tactics THAT COULD BE used to by marketers to manufacture desire, appeal to our emotions, and create a branded "culture" and sell to us one of these possible futuristic products or services.

Choose one of the Possible goods or services from "future of" and show how two or more of the possible techniques could be used to market these goods or services to us.

  • neuromarketing ( psychological )
  • emotional branding
  • branding/creating a culture around a brand
  • narrowcasting
  • rhetorical marketing
  • under the radar marketing
  • cool hunting
  • cultural character
  • across-media marketing
  • product placement across media
Show how these (and other similar) tactics of persuasion are being used to communicate with consumers today

Think about what types of new communication techniques the future may hold for these marketers.

YOUR BLOG ENTRY ASSIGNMENT DUE NEXT WED. WILL BE FOLLOWED BY AN ADVERTISEMENT CREATED IN PHOTOSHOP FOR YOU FUTURISTIC GOOD OR SERVICE


Thursday, October 1, 2009

COOL HUNTING


They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey--a market segment worth an estimated $150 billion a year.

They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts--and wallets--of America's youth?

FRONTLINE correspondent Douglas Rushkoff examines the tactics, techniques, and cultural ramifications of these marketing moguls in "The Merchants of Cool." Produced by Barak Goodman and Rachel Dretzin, the program talks with top marketers, media executives and cultural/media critics, and explores the symbiotic relationship between the media and today's teens, as each looks to the other for their identity.


http://www.pbs.org/wgbh/pages/frontline/shows/cool/

THE "CULT" OF THE LOGO
BRAND IDENTITY
NEURO-MARKETING
NARROW CASTING
GUERRILLA ADVERTISING
URBAN ETHNOGRAPHIC FIELD RESEARCH
COOL HUNTING
VIRAL MARKETING / CULTURAL MEME